How Blog Tours Can Build Visibility for Your Book

By Misty M Beller @MistyMBeller

Free Workshop in Progress: This summer on our ACFW-SC chapter blog we are happy to welcome one of our members, Misty M. Beller, for a special 12-week workshop on Marketing. Misty has experienced great success marketing her first novel and later ones, consistently selling 10,000 books a month. Join this free workshop and be blessed. Be sure to leave a comment and tweet the blogs to your friends. 

Elva Cobb Martin, President, ACFW-SC Chapter  www.elvamartin.com

As we come to week nine in our marketing workshop, let's talk…appearances. 

No, not first impressions, although that can be connected. Today we're talking about online appearances.

Remember, as I covered in another post once you have the pre-requisites in place (cover that sparks emotion, product description that hooks, and good reviews to validate quality) your main goal in bookselling is Visibility. 

How To Make Your Blog a Useful Marketing Tool

By Misty M Beller @MistyMBeller

Free Workshop in Progress: This summer on our ACFW-SC chapter blog we are happy to welcome one of our members, Misty M. Beller, for a special 12-week workshop on Marketing. Misty has experienced great success marketing her first novel and later ones, consistently selling 10,000 books a month. Join this free workshop and be blessed. Be sure to leave a comment and tweet the blogs to your friends. 

Elva Cobb Martin, President, ACFW-SC Chapter  www.elvamartin.com

These days, it's become almost mandatory for authors to blog. Blogging can be a great tool, but it's important to determine your goals so you can develop clear expectations of your desired outcome. 

Are you blogging to build relationships with readers? Or are you blogging to actively gain new readers for your books?

How to Create Your Best Book Marketing Strategy

By Misty M Beller @MistyMBeller

Free Workshop in Progress: This summer on our ACFW-SC chapter blog we are happy to welcome one of our members, Misty M. Beller, for a special 12-week workshop on Marketing. Misty has experienced great success marketing her first novel and later ones, consistently selling 10,000 books a month. Join this free workshop and be blessed. Be sure to leave a comment and tweet the blogs to your friends. 

Elva Cobb Martin, President, ACFW-SC Chapter  www.elvamartin.com

"I hate marketing!" 

If I had a nickel for every time a writer said that, I would be living debt-free on a 2000 acre ranch in the Montana mountains. :) 

The fact is...book marketing doesn't have to be hard. Yet many writers hate it for one (or both) of two reasons. 

1. They don't know exactly what to do. I'm hoping to help you take the sting out of this obstacle as we proceed through this 12-week workshop. You may not be an expert when we're done, but I want you to at least have an understanding of the options available to you.
2. They try to force an uncomfortable marketing strategy to fit them and their book. There is not a single marketing approach that's right for every book. 

Coming from the corporate world, I'm an avid proponent of the "low-hanging fruit" strategy. 

9 Ways to Get More Book Reviews

By Misty M Beller @MistyMBeller

Free Workshop in Progress: This summer on our ACFW-SC chapter blog we are happy to welcome one of our members, Misty M. Beller, for a special 12-week workshop on Marketing. Misty has experienced great success marketing her first novel and later ones, consistently selling 10,000 books a month. Join this free workshop and be blessed. Be sure to leave a comment and tweet the blogs to your friends. 

Elva Cobb Martin, President, ACFW-SC Chapter  www.elvamartin.com

So we hear all the time word of mouth is what sells books, right?

The Amazon review is one of the most powerful word-of-mouth tools you'll ever encounter. Is your book well-researched? Your readers will appreciate that and mention it in their reviews. Did you forget to tie up loose ends in your story line? You'll be called out on it, I guarantee. Potential readers often look at the reviews to see if they're willing to spend precious money and time to read your story. Hone your craft and write the best story possible, and your reviews will reflect it.

How many reviews do you need? Many writers say it seems there's something "magical" about reaching twenty-five. After that, they seem to come so much easier and quicker. The more reviews you have with a four- or five-star rating, the more comfortable a potential reader will be taking a chance on your book.

So let's take an extra minute to talk through methods for garnering reviews.

The Scoop on Advertising: Part 5 ~ Lots of Options!

By Misty M Beller @MistyMBeller

Free Workshop in Progress: This summer on our ACFW-SC chapter blog we are happy to welcome one of our members, Misty M. Beller, for a special 12-week workshop on Marketing. Misty has experienced great success marketing her first novel and later ones, consistently selling 10,000 books a month. Join this free workshop and be blessed. Be sure to leave a comment and tweet the blogs to your friends. 

Elva Cobb Martin, President, ACFW-SC Chapter  www.elvamartin.com

As we talk through paid advertising that works, let's discuss some of the other miscellaneous advertising options that can be be very successful! 

Social Media Paid Ads: 

Facebook ads are the most popular, but most of the social media sites have this option. Twitter, Pinterest. Google+ (through Google AdWords that we’ve already discussed). Even Instagram announced this week that they’re opening advertising to a wider range of businesses (including authors).